EnglishWe love an infographic here at Rhubarb and this new one commissioned by eBay outlines how Aussie shoppers are shopping with their smartphones in the lead up to Christmas. What we found interesting is the fact that 15% of smartphone shoppers are purchasing items from a competitors online platform whilst in a bricks & mortar store. And that 47% of shoppers are negotiating better discounts with retailers by showing lower prices from other stores.
Majestic Wine has been one of the UK’s retail success stories of late and its first TV ad campaign launched last week helps to show why.
Dixons Retail’s last Star Wars ad marked a change of direction for its Currys and PC World businesses, representing a gradual shift from price- focused, functional advertising to a more creative approach designed to entertain and capture shoppers’ imaginations.
If you’re still procrastinating about getting proper lenses for your eyes, the Specsavers Sauna ad will highlight a potential mishap that could happen if you don’t do something about it.
Well if Coca-Cola can turn Santa red then surely Lady Gaga can take over from him.
In this year’s Christmas display, iconic New York retailer Barney’s has created a Gaga Grotto in their Madison Avenue store. With all the magic and eccentric difference as the Lady herself, this really is a spectacle to be seen.
Ebay is opening a pop-up shop just off Oxford Street in London’s West End in December which will allow customers to shop using their mobile phones.
The pop-up shop on Dean Street will feature pictures of a range of products from various brands, and shoppers will be able to choose the product they want and scan QR codes to buy them.
The QR codes will take them to the eBay site where the transaction can be completed.Shoppers without smartphones will be able to use one of eBay’s own devices so they can still try out the experience.
A new IBM survey of more than 30,000 consumers released today demonstrates that, while shoppers are optimistic about the future, they have developed attitudes during the global recession over the past several years that still dictate their behaviour: They buy what they need, search for items on sale and wait longer to purchase, and they have embraced the use of technology throughout every step of the process.
It’s the best time of the year for retail advertising so we thought we’d show you some of the great commercials just launched for Christmas 2011. Do you have a favourite?
It’s not a new iconograph but it’s a good one. How colours affect consumer purchasing habits. So whether your brand is in the insurance category or tourism, there’s a colour more customers will respond to.
We love this years John Lewis Christmas commercial. What a beautiful insight into the joy of giving as well as tapping into one of the best retail trends of 2011.
This is what Christmas is really about.
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