Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news. For instance, over an indulgent-looking lunch, a woman tells her other half that she’s thinking of leaving him for someone else. Rather than being shocked by
On a very simple level we all need to understand why people use YouTube, what they view and why they share. Fundamentally, it’s not what a piece of film says about a brand that makes people share it. It’s what it says about the consumer as
Bargain Booze launched its comic Christmas TV ad campaign last night which is focused on popular festive party food, scotch eggs. The off-licence chain’s ad depicts ‘the Ambassador’ who is obsessed with scotch eggs in a parody of the famous Ferrero Rocher adverts. It will run for
1. Marks and Spencer - Mad Hatters Tea Party 2. John Lewis - The Bear And The Hare 3. Debenhams - Wishes Made Fabulous 4. Sainsbury's - Christmas In A Day 5. Argos - Aliens 6. Littlewoods - Spread The Cost 7. Matalan - Christmas Shopping That Suits You 8. Tesco -
Mark your calendars, the holiday season is officially under way. In an unprecedented move, Kmart has aired its first holiday ad. The ad was even spotted on the East Coast, where Sept. 9 marked the first day of school for many children. Almost immediately consumers took
Check out IKEA's latest TVC showing the potential of a single chair:
Debenhams has updated its Life Made Fabulous campaign and its autumn 2013 offering is smoother, slicker and cooler than previous installments The ad has a Hollywood feel as scenes play out with the lead characters all decked out in Debenhams designers, which it has put at
Argos is offering its Twitter followers the chance to shape the lives of the alien stars of its advertising in a new TV campaign that launches today. In the new ad, the alien family will learn they are expecting a new baby and viewers will be
It seems Kmart have turned a corner when it comes to their creative advertising campaigns. If you loved the recent high energy Australian spot using the no.1 hit by Sam and the Womp, you'll love the new US spot 'Ship My Pants'. This new spot by
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee. The campaign, created by Saatchi & Saatchi, promotes the retailer’s new Price Lock guarantee and humorously parodies the traditional scene of the Chancellor outside 11
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