Billie Whitehouse is a self proclaimed Haptic Fashionista. From designing 'Funderwear' that connects couples in long distance relationships, to 'Navigate' fashion that literally directs you around a city, she is putting haptic technology firmly on the fashion map.
The world of fashion retail is wider than most. From luxury to discount, and fast fashion to handmade, fashion is never one-size-fits-all. And this means that retailers’ strategies can’t be either. The way we buy fashion is also changing. The physical store is still an important
Nordstrom has opened its first full-line flagship in New York City — and its first-ever freestanding men’s store. Located in mid-town Manhattan, the three-level, 47,000-sq-ft. Nordstrom’s Men’s store combines a differentiated merchandise assortment across all categories, custom products, and wide range of services that seek to
Once the mirage on the retail horizon, augmented and virtual reality technologies are getting closer and could prove to be an effective lure for keeping shoppers in their stores while also enabling them to shop online. Global fashion brand Zara has released an app that enables
Asos has launched a new visual tool to help customers search 85,000 product lines. The etailer has rolled out Style Match globally, a tool it first launched for UK iOS app users last year. It allows customers to upload a photo to the app and instantly search
It’s 2018, and as further proof that we’re already living in the future, what’s more fashionable than drones? Drones with handbags, according to Italian luxury fashion house Dolce & Gabanna, which sent a bunch of flying drones down its runway during the house’s fashion show
Sometimes when looking forward it’s good to take a peek over your shoulder as well. There’s a lot that can be learnt from what’s come before, whether it’s triumphs, mistakes, or hints of what might be the next big thing. With that in mind we’ve
Spectacles company Warby Parker recently updated its mobile app to include a novel implementation of Apple's face recognition technology exclusive to the iPhone X. The glasses app uses the smartphone's front-facing TrueDepth camera to map the user's face and create an ideal fit for a new
Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place. Last week as Apple announced the launch of its upcoming devices, Ikea announced it would be launching Ikea Place—an app for the new iOS 11 operating system and built on Apple’s
Graphene is a ‘wonder molecule’ composed entirely of carbon atoms… Extracted from graphite, the material used in pencils, its unique composition gives it remarkable properties. It conducts electricity better than copper; it is stronger but lighter than steel; and it is impermeable to gases. Its benefits are
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