2015 has already been an exciting year for retail innovation, with everyone from large brands to small merchants thinking of new ways to connect with their digital consumers. The past few years have been marked with radical change in the retail space, with the owners
Shoppers can now lean on their mobile device as an in-the-know buying companion. By delivering relevant information and communications, a new breed of services are helping transform the mobile phone from a passive device into an active agent that helps shoppers along the purchase path.
New data from eBay suggests that over 1.3 million Australians have adopted m-commerce and are shopping using their smart-phone.
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