Chinese consumers now constitute 30% of the global smartphone market (IDC, 2019). Hoping to harness their tremendous buying power, Chinese smartphone brand Vivo is deploying demo and test tactics in its playful, experimentation-first flagship the Vivo Lab in Shenzhen. Aiming to increase its customer base from 200 million+
McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push. The world’s biggest restaurant chain is spending more than $300 million on Dynamic Yield Ltd., according to a person familiar with the matter. With
Following the trend of cashless stores which initially became well-know with Amazon Go, both Alibaba and JD.Com have created their own versions. Hema Hema is Alibaba's entry into what the company calls 'New retail'. A supermarket that uses technology and data to provide a more seamless and more
In May 2018 Sporting goods retailer Intersport and Alibaba’s Tmall unveiled a co-branded store in Beijing complete with interactive features that offer consumers in China a more engaging and informative shopping experience. Under the new name “Tmall x Intersport,” the two-story, 1,300 square-meter space that sits in
Nike opens its newest Nike House of Innovation as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store at 650 Fifth Ave., in New York. Nike opens its newest Nike House of Innovation, on Thurs., Nov.15 as Nike NYC: a 68,000 sq. ft., six-level,
“Get ready for a better world” is the slogan of Kidzania, the Mexican “educational play” company, which promises that it will teach children “real-life skills”. At these amusement parks – of which there are now 19 worldwide – children play alone in small indoor cities, performing
Revealing its naked ambition to motor into the digital fast lane, Swedish fast-fashion supergroup H&M has opened both barrels on the smart mirror phenomenon by launching a voice activated mirror in its Times Square, New York flagship. Using dulcet-toned conversation-led tech - no touch-screens, no
Start Today may not be a household name around the world yet, but the retailer is huge in Japan. It’s best known for operating Zozotown, Japan’s largest fashion e-commerce marketplace, which played host to a couple billion dollars worth of transactions. This year, Start Today officially
Tommy Hilfiger has developed a new line of clothing embedded with smart Bluetooth chips that link to a new mobile app and game from the brand, and allow wearers to earn rewards points as they move among different locations, according to an Adweek story and multiple other reports. Items
In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail. Augmented reality’s accessibility—based on the mobile camera people already have in their pockets—makes it a valuable medium for online shopping and content marketing that
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