Most internet users are very familiar with the experience of viewing tailored, demographically targeted ads while online. Behind the scenes of this data-based practice, however, one company has been eyeing the bigger picture of geographical trends, and now has a pretty good idea of the
A recent study in the UK has been tapping into the changing customer shopping habits that are transforming retail. And the pace is likely to accelerate as Generation Y, those aged between 18 and 35, become increasingly important.
New research shows that 35% of consumers worldwide are considering changing the way they buy products this year. However, just 9% are ready to commit to regularly shopping online. Source: IBM Institute for Business Value Survey of 26,000 consumers worldwide
Research into social media and retail has shown that Facebook dominates in socially driven shopping, while Pinterest drives the highest average order value. Key findings: Facebook dominates as a source of traffic: Shoppers who click-through from Facebook account for the overwhelming majority of shopping sessions at nearly
No… this blog isn’t going to be a homage to infographics. But we couldn’t resist posting up this one. If you work at an agency, can you find yourself?
This one is focused on where, when and what people share.
So sharing is still as popular as ever – tell us something we don’t know.
We’ve always been a big believer that when it comes to brand engagement and loyalty online, content is king. Whether is a fun video or an informative blog, it all goes to building loyalty and engagement with consumers.
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