Credit: Modern Retail - Concept stores are becoming footwear retailers’ testing grounds for localization. As part of its new Lace Up strategy, Foot Locker said in March that it is planning to expand its community-focused concept stores located in areas where people are drawn to sneakers. Nike, on the other
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept – if you will. These concept stores are a departure from the norm for the brands.
All you need is a short memory to be one of the greatest basketball players of all time claims the new Foot Locker advert. Sports stars’ talent usually does not extend to acting, as proved by the wooden performances of David Beckham and Lewis Hamilton in
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