Nike Air Max Cloud Stores To launch Nike's latest kicks, AKQA São Paulo created an augmented-reality e-commerce experience that puts content in the clouds overhead. (Virtually speaking, of course.) There's no app required. Just visit this site on your phone and follow the instructions. Point the handset at the
L'Oréal USA on Monday released the first beauty augmented reality lenses for Snap's desktop app, letting customers virtually try on looks from brands such as Garnier, Lancôme, L'Oréal Paris and Maybelline. The eight branded lenses are featured in a "beauty" area on Snap Camera's opening
This screen printed fabric will soon provide solar power for your headphones, bags and more. Swedish carbon positive start-up Exeger is first partnering with JBL to release self-charging headphones, as well as plenty more smart products that will transform how electronics fit into our everyday lives. The
First-ever recycled runway built for London Fashion Week The runway was made with rubbish from local bars, parties, and 240kg of ocean waste found on UK beaches Marble LDN, a brand experience event agency based in London, successfully recycled a quarter tonne of waste into a platform
Burberry has launched a new installation celebrating the fashion house’s history in discovery and exploration at Selfridges’ flagship retail space, The Corner Shop. Open until 29 March, the custom-built pop-up features an assortment of accessories from Burberry’s spring-summer 2020 collection including The TB Bag, hats, scarves,
Retailers are innovating across the globe in a huge variety of ways – and that innovation is perfectly exemplified in retail displays. Engaging displays and visual merchandising are a key part of how physical retailers can continue to drive footfall, awareness and loyalty. From extraordinary facades
Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement. Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image
Patagonia on Thursday opened its first ever physical store for Worn Wear, Patagonia's resale business. The store is a pop-up in Boulder, Colorado, which will stay open until February 2020, according to a press release emailed to Retail Dive. The pop-up will be stocked with only
From normalising discussions around mental health to embracing imperfection in a post Insta-perfect media landscape, the continuously transforming perspectives of millennials and Gen Zers on crucial issues are radically redefining brand-consumer relations. In a retail landscape saturated with attempts at authenticity, what can set brands apart
As the festive season approaches we see more and more memorable adverts arrive on our screens to show off what the big retailers have to offer. We've rounded up the best Christmas ads of 2019, from John Lewis to Ikea. So grab a cuppa, dunk
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