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1. Make it easy for the customer: Jeans store uses QR codes to cut the stress out of shopping Shopping can be a trial for some, and it’s a widely held belief that many men can find it more of a chore than women. Aiming to improve the experience
Topshop is creating a “fully interactive digital mosaic” showcasing Instagram users’ comments in its Oxford Street window during London Fashion Week. Instagrammers can broadcast their posts in the world-famous storefront by using #TopshopWindow and shoppers on the street will be able to manipulate the display like
The interaction between the physical and digital realms has become increasingly important as we live our lives simultaneously on- and offline. For small businesses, social media is an important way to generate interest in their goods and increase their online presence – but what about
Amazon has introduced a feature on its site to tap into the growing trend of social gifting.
Littlewoods claims to have become the first retailer to monetise Facebook as it debuts a new interactive shopping tool. The online retailer will be the first brand to use SeeItShopIt, a tool developed by digital agency Isobar, to showcase collections of products within a single post. Facebook
A new social commerce tool called Stipple Shopping lets sellers make sales through picture sharing on networks like Facebook and Twitter. When brands debut new products, they can share a photo of it on social media and consumers looking at the post can make an
First there was paywithatweet.com, now Chirpify, which already enabled social commerce on Twitter and Instagram, has expanded to Facebook, enabling people to purchase goods on the social network just by commenting. The platform lets users make payments or donations with one comment in the news
Social media platform Facebook is trialling a feature which will allow users to “want” and “buy” items they see on the site. The Facebook feature is called “Collections” and enables users on Facebook to engage with items by “liking”, “collecting” or “wanting” them. Products within Collections
Heineken has launched a TV and digital campaign ahead of the release of Skyfall, the new Bond film. An ad called ‘Crack the Case’ features an epic train journey through snowy mountains, with appearances from Daniel Craig and Bérénice Marlohe. It was primarily shot at
Facebook is constantly absorbing our real-life data that we contribute to the social network, but one Brazilian clothing store is taking Facebook’s data and throwing it back into the physical world. The store, C&A, is putting ” real-time Likes” counters on its hangers in retail locations