We’re in a strong climate of self-expression—from loud-and-proud protest messages to highly personalized street style that challenges top-down fashion dictates. Designers have made it easy to accessorize this moment with an endless array of DIY accessories that can be mixed-and-matched for any mood…or built from
And a little project I've been working on recently
As Australia's largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique - taste. BWM Dentsu designed, created and built The Tailor Made Store. An intelligent kinetic structure which adapted and transformed to suit each and every individual. Chadstone
San Francisco-based mobile e-commerce company ShopChat is an app that uses an image-based keyboard to more quickly share favorite products with contacts. Built on the premise that more and more people are using messaging applications to share images, San Francisco-based ShopChat adds an image-based keyboard to many popular
Traditional retailers are being drawn into an unusual paradox. When customers shop online, use search engines or websites then the different systems are able to change the layout to recommend products based on personal preferences, past behaviour and demographics. This includes using their search history and
Sephora is joining multiple other companies in recognizing the importance AR is going to play in future beauty product shopping. The makeup retailer introduced a “Sephora Virtual Artist” this week in an update to its iOS app. The feature, which was developed in partnership with AR company
Ted Baker has completed the installation of interactive store windows from Nexus Studios in selected UK and European outlets, as the retailer launches a new shoppable film experience. The displays will be active across selected stores from Wednesday 15 March, encouraging passers-by to immerse themselves within
Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a
A new app by the clothing brand lets shoppers try on clothing without needing to step inside a store Say goodbye to long changing room lines! Gap has unveiled a new augmented reality app called DressingRoom by Gap that lets customers try on pieces of clothing without ever stepping
The brand has unveiled an AR experience that projects custom designs onto sneakers and makes them viewable to shoppers in real-time. Thanks to Nike, taking your sneaker aspirations to new heights may have just gotten significantly easier. The American sneaker giant has just unveiled a new,
English