Walmart and Yahoo on Black Friday launched a "Holiday with Heart" effort to kick off the holiday season through shoppable content and add-to-cart functionalities powered by augmented reality. The "Play for Joy" game on Instagram lets mobile users interact with a claw machine and grab as many virtual
ThredUp and Madewell on Thursday announced the launch of A Circular Store in the Williamsburg neighborhood of Brooklyn, New York, according to a joint press release by the companies. The store is open through Oct. 31. The location includes secondhand Madewell products sourced from ThredUp, and
Pop-ups are now big business for the world’s biggest retailers. All over the world, pop-ups with a wide variety of purposes are opening in an ever wider variety of spaces. Sometimes it’s to launch a new product range, and sometimes it’s to communicate the values
Oxfam has opened its first "superstore", a mammoth space which includes a drive-through donations point. But what are the impressions of customers trying it out for the first time? "I'm 21 so hopefully I've got a bit of time left on the planet - it would
In May 2018 Sporting goods retailer Intersport and Alibaba’s Tmall unveiled a co-branded store in Beijing complete with interactive features that offer consumers in China a more engaging and informative shopping experience. Under the new name “Tmall x Intersport,” the two-story, 1,300 square-meter space that sits in
Diesel is taking the trolling comments received by the brand, and by celebrities, and turns them into a powerful new campaign and fashion collection. Celebrities and influencers including Nicki Minaj, Gucci Mane, Bella Thorne and Tommy Dorfman take part in the campaign by Publicis Italy and, in a
Have you visited a shoppable apartment yet? Also known as the apartment store, the spaces are almost like the new pop-up in that so many brands are experimenting with them. As such, they’ve sprung up all over the world. There’s a good reason for this. As
Experience the exciting world of today's retail and discover the latest trends that are revolutionizing the industry. From immersive in-store displays to personalized shopping experiences, the retail landscape is constantly evolving, offering a wide range of engaging opportunities. In this article we'll highlight the current
Nordstrom has opened its first full-line flagship in New York City — and its first-ever freestanding men’s store. Located in mid-town Manhattan, the three-level, 47,000-sq-ft. Nordstrom’s Men’s store combines a differentiated merchandise assortment across all categories, custom products, and wide range of services that seek to
Traditional pop-up store events appear to have met their match. The evidence is showing that by replacing these events with En Route engagements, which is essentially bringing the products into the consumers’ everyday lives, companies are better able to meet the needs of customers. The limitation of pop-ups as we
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