Whether you're in Manhattan for pleasure or business, there are dozens of experiential stores to check out. Some double as community hangouts, some serve as learning experiences and some are just for the fun of it. Here are 22 to hit up next time you're in
Nordstrom has opened its first full-line flagship in New York City — and its first-ever freestanding men’s store. Located in mid-town Manhattan, the three-level, 47,000-sq-ft. Nordstrom’s Men’s store combines a differentiated merchandise assortment across all categories, custom products, and wide range of services that seek to
Innovations are born each day, but how to apply them is another story. In this feature we take a look at the top 50 innovations from outside the retail industry that might just shed some light on what’s next for retail. See how diverse industries from
Nike has launched an in-store service that lets people customise a pair of shoes and then manufactures them in less than 60 minutes. Upon entering the Nike By You Studio in New York, shoppers are given a pair of white Presto shoes embedded with sensors in the heel.
Amazon is planning to release a pair of Alexa-enabled smartglasses as the latest addition to its range of voice-controlled devices, according to reports. Unlike most previous smartglasses, such as the ill-fated Google Glass experiment and Snapchat’s Spectacles, the Amazon glasses won’t feature a camera in any
Graphene is a ‘wonder molecule’ composed entirely of carbon atoms… Extracted from graphite, the material used in pencils, its unique composition gives it remarkable properties. It conducts electricity better than copper; it is stronger but lighter than steel; and it is impermeable to gases. Its benefits are
1. Make it easy for the customer: Jeans store uses QR codes to cut the stress out of shopping Shopping can be a trial for some, and it’s a widely held belief that many men can find it more of a chore than women. Aiming to improve the experience
Macy’s is set to launch an in-store shopping assistant powered by artificial intelligence thanks to a new tie-up with IBM Watson via developer partner and intelligent engagement platform, Satisfi. Macy’s On Call, as it’s called, is a cognitive mobile web tool that will help shoppers get
The major problem with connected devices is that their value is not always apparent and can only be seen when in use. Last summer, Target launched a concept retail space in San Francisco called Open House, with the goal to better understand how to display
First there was shoppable video where customers could add an item to the cart straight off a model’s back. By integrating ‘cinematographic commerce’ into their campaigns, brands saw an increase in conversion, engagement and click-through rates, meaning the ‘touch-to-buy’ model proved to be an effective marketing tactic. Fast-forward a
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