EnglishWell now that Christmas is almost upon us, we thought it was a good time to check out all the festive windows from retailers around the world, from big to boutique.
Argos has opened pop up gift shops in London train stations Paddington and Waterloo this week.
The temporary stores, which aim to appeal to time-poor London commuters, offer customers the opportunity to order goods for collection the same day.
The pop up shops, which Argos said are styled as giant gift boxes, offer 75 Christmas gifts. Customers scan a unique QR code relating to a particular product. Their item is then checked and reserved using Argos’ mobile site, meaning they can collect it later that day or at another convenient time from an Argos store of their choice.
Loving Harvey Nichols nod to Christmas this year with their recently launched campaign entitled 'Walk Of Shame'. Created by DDB UK it drops audiences into the embarrassing reality of the morning after the office Christmas party: the dreaded Walk of Shame. The British retailer shows woefully familiar
EBay’s Christmas Boutique pop-up shop opened its doors on London’s Dean Street on December 1st. Lasting only 5 days it is the marketplace’s first physical space in the UK.
We blogged this great concept last week so now here’s the case study.
We love an infographic here at Rhubarb and this new one commissioned by eBay outlines how Aussie shoppers are shopping with their smartphones in the lead up to Christmas. What we found interesting is the fact that 15% of smartphone shoppers are purchasing items from a competitors online platform whilst in a bricks & mortar store. And that 47% of shoppers are negotiating better discounts with retailers by showing lower prices from other stores.
Well if Coca-Cola can turn Santa red then surely Lady Gaga can take over from him.
In this year’s Christmas display, iconic New York retailer Barney’s has created a Gaga Grotto in their Madison Avenue store. With all the magic and eccentric difference as the Lady herself, this really is a spectacle to be seen.
It’s the best time of the year for retail advertising so we thought we’d show you some of the great commercials just launched for Christmas 2011. Do you have a favourite?