In China this month, new retail stores are embracing a captivating fusion of nostalgia and cutting-edge technology.
Established brands are weaving their rich heritage into immersive gallery-like settings, inviting customers to explore their stories. Meanwhile, innovative stores are leveraging the power of AI to deliver
Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue
Alphabet saw revenues rise 41% year-on-year to $65.1 billion in the third quarter, according to an earnings statement released Tuesday. Revenue derived from the Google advertising network hit $53.1 billion for the period.
On a call discussing the
Ulta tests small-format stores, moves into wellness as it seeks growth
Five years ago, the beauty retailer tested smaller stores and ultimately didn't move forward with them. Now, executives say things have changed.
"We are not complacent," CEO Dave Kimbell said Tuesday while discussing Ulta Beauty's growth plan
L'Oréal USA on Monday released the first beauty augmented reality lenses for Snap's desktop app, letting customers virtually try on looks from brands such as Garnier, Lancôme, L'Oréal Paris and Maybelline. The eight branded lenses are featured in a "beauty" area on Snap Camera's opening
Brick-and-mortar retail was already facing challenges on many fronts. Traditionally, consumers have been shifting their spending from the material to the experiential, and after many weeks of ecommerce buying, post-crisis online retail will surely be the default shopper preference for most product and service purchases.
In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail.
Augmented reality’s accessibility—based on the mobile camera people already have in their pockets—makes it a valuable medium for online shopping and content marketing that
First introduced in France, the new Sephora store concept is now available in Spain at two new flagship stores. Featuring innovative design, these hyper-connected stores bring customers a unique beauty experience in an unprecedented service-driven environment, perfectly expressing the beauty retailer’s Play, Share and Shop philosophy.
Sephora is joining multiple other companies in recognizing the importance AR is going to play in future beauty product shopping.
The makeup retailer introduced a “Sephora Virtual Artist” this week in an update to its iOS app. The feature, which was developed in partnership with AR company