Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place. Last week as Apple announced the launch of its upcoming devices, Ikea announced it would be launching Ikea Place—an app for the new iOS 11 operating system and built on Apple’s
Graphene is a ‘wonder molecule’ composed entirely of carbon atoms… Extracted from graphite, the material used in pencils, its unique composition gives it remarkable properties. It conducts electricity better than copper; it is stronger but lighter than steel; and it is impermeable to gases. Its benefits are
Sephora is joining multiple other companies in recognizing the importance AR is going to play in future beauty product shopping. The makeup retailer introduced a “Sephora Virtual Artist” this week in an update to its iOS app. The feature, which was developed in partnership with AR company
The brand has unveiled an AR experience that projects custom designs onto sneakers and makes them viewable to shoppers in real-time. Thanks to Nike, taking your sneaker aspirations to new heights may have just gotten significantly easier. The American sneaker giant has just unveiled a new,
Cognitive computing is enabling retail businesses to deliver smart solutions for their customers. Forget the shopping centre spruiker trying to sell a product that’s completely useless to you, even at a “whopping 50% off, but only for the next hour”. The cognitive era of retail is
Online shopping has now reached a decade of maturity. We all use services like Amazon Subscribe & Save—and we do so through our phones, following advertisements we see on Facebook. Yet while the internet forever changed shopping, the physical retail environment lagged behind. That is until
1. Make it easy for the customer: Jeans store uses QR codes to cut the stress out of shopping Shopping can be a trial for some, and it’s a widely held belief that many men can find it more of a chore than women. Aiming to improve the experience
Samsung’s new 40,000 square foot digital playground in Manhattan’s Meatpacking District is an immersive brand experience like no other. Called ‘837,’ the store, which opened on Monday and is located at 837 Washington Street, does not actually stock merchandise (although customers may make onsite digital
With its clunky headsets and project names like Oculus and Morpheus, virtual reality has so far been the realm of hard-core gamers and other early adopters of cutting-edge tech. Now, retailers are jumping for a piece of VR’s promise to immerse its users in virtual 3-D
Shoppers are gearing up to spend for Christmas 2014, but when it comes time to ring up the purchases, many will have encountered innovative new strategies employed by retailers to make the gift-buying experience easier, more personalised, and a heck of a lot more digital. The retail
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