What are the digital shopping experiences driving the future of the store? For a mobile-first 2020 and long beyond, here are strategies that top retailers are betting on for next-gen brick and mortar. Although not new, it's a good reminder of good practice. Digitally enabled shopping experiences
Nike Air Max Cloud Stores To launch Nike's latest kicks, AKQA São Paulo created an augmented-reality e-commerce experience that puts content in the clouds overhead. (Virtually speaking, of course.) There's no app required. Just visit this site on your phone and follow the instructions. Point the handset at the
L'Oréal USA on Monday released the first beauty augmented reality lenses for Snap's desktop app, letting customers virtually try on looks from brands such as Garnier, Lancôme, L'Oréal Paris and Maybelline. The eight branded lenses are featured in a "beauty" area on Snap Camera's opening
Burberry has launched a new installation celebrating the fashion house’s history in discovery and exploration at Selfridges’ flagship retail space, The Corner Shop. Open until 29 March, the custom-built pop-up features an assortment of accessories from Burberry’s spring-summer 2020 collection including The TB Bag, hats, scarves,
Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement. Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image
NEW YORK — The Big Apple has always been known as a go-to place to shop, but in recent years it has also revealed itself to be a testing ground for new store concepts. As retailers experiment with technology, engage with audiences and launch digitally native
Retailers have commonly used AR tech in applications that, for example, help customers visualise what furnishings will look like in their houses. They've also sued them for facial recognition and to create media-rich 3D experiences for shoppers. Walmart has developed an AR use that it hopes will save customers
In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail. Augmented reality’s accessibility—based on the mobile camera people already have in their pockets—makes it a valuable medium for online shopping and content marketing that
Facebook is aiming to bring a kind of third dimension to the customers’ buying experience by bridging the gap between online and in-store shopping—and then giving them something more. The social media service is doing so with image, video and conversational commerce platforms that carve new
Whether it’s navigating busy aisles during a sale or queuing up to try on jeans in unflattering changing rooms, shopping can be a tiring and arduous task. But a raft of new technology is changing this by making it easier, more sociable and fun to part with
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