A new app by the clothing brand lets shoppers try on clothing without needing to step inside a store Say goodbye to long changing room lines! Gap has unveiled a new augmented reality app called DressingRoom by Gap that lets customers try on pieces of clothing without ever stepping
Cognitive computing is enabling retail businesses to deliver smart solutions for their customers. Forget the shopping centre spruiker trying to sell a product that’s completely useless to you, even at a “whopping 50% off, but only for the next hour”. The cognitive era of retail is
1. Make it easy for the customer: Jeans store uses QR codes to cut the stress out of shopping Shopping can be a trial for some, and it’s a widely held belief that many men can find it more of a chore than women. Aiming to improve the experience
While email has long ago settled in, messaging is still growing. Boston-based company InMoji can connect consumers to brands through messaging. Founded last year, the startup offers clickable icons — called InMoji — that live in a message and can connect you to, say, an offer from
Mona, a new app from former Amazon.com employees launching now, wants to put a personal shopper on your phone. While many mobile shopping apps today work to provide users with recommendations on new products or highlight popular trends, Mona takes things a step further with a feature it calls
Shazam is the most successful discovery app in the tech world with over 100 million active global users. Currently it offers a highly innovative service where it tracks music and most recently TV shows via the audio recognition functionality, allowing users to directly link out to
Schuh has teamed up with Google to take part in a location-based real world mobile phone game, where users cross between virtual and reality. Users playing the game called Ingress will be able to interact with ‘portals’ in Schuh retail stores in the UK and Ireland. Players can
Of all the devices that populate our lives, none seem to have taken a more central role than our mobile phones. Whether standing in line at the store or during our daily commutes, we take any and every opportunity to get lost in the glow
2015 has already been an exciting year for retail innovation, with everyone from large brands to small merchants thinking of new ways to connect with their digital consumers. The past few years have been marked with radical change in the retail space, with the owners
Shoppers can now lean on their mobile device as an in-the-know buying companion. By delivering relevant information and communications, a new breed of services are helping transform the mobile phone from a passive device into an active agent that helps shoppers along the purchase path.
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