Hoping to change the perception of its brand, Peloton on Tuesday unveiled a new brand identity along with an expanded range of tiered content memberships and a new content feature. The fitness company released three new Peloton app content membership tier options, in addition to the brand’s two membership
If you haven't heard of Roblox, ask your 10-year-old to explain it. Because while most of the adult population may still be struggling with the concept of the metaverse, chances are the tween in your life is already in it. Launched in 2004, founders David Baszucki and Erik
This article was written by Cara Salpini for Retail Dive. An ecosystem of digitally-enabled stores has become one of the hallmarks of Nike's strategy, as the retailer pivots to a model that emphasises its own stores and digital channels over wholesale. Nike's neighbourhood-centric, hyper-local Nike Live concept — a few years past its
Verishop is jumping on the virtual group hangout bandwagon. Social shopping platform Verishop released "Shop Party," a new iOS app feature that allows users to browse and shop together while video chatting, according to a Dec. 15 press release. A total of five users can join the party
Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer's holiday marketing, the company announced via blog post. On Dec. 18, 10 of TikTok's top creators will participate in a one-hour variety show program called the "Holiday Shop-Along Spectacular." Social media personalities,
With a mix of lockdown and the fear of going outside, corporations are seeing an opportunity to provide community platforms that allow families to connect with one another and to other groups around the world. Specifically, Scotts and Walmart partnered with experiential kids retailer CAMP
EBay last week introduced Image Cleanup, a computer vision tool, which removes the background of a seller's listing photo and replaces it with a white background. The feature, which aims to optimise listings for Google Shopping, is currently available in the U.S., U.K., Germany and Australia,
Nike opens its newest Nike House of Innovation as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store at 650 Fifth Ave., in New York. Nike opens its newest Nike House of Innovation, on Thurs., Nov.15 as Nike NYC: a 68,000 sq. ft., six-level,
Online marketplace Bluefly and startup NeWants are partnering to sell limited-availability products through an interactive, gamified flash page where shoppers can earn discounts of up to 95% by sharing the product page through their social networks, according to a NeWants press release. Once per day, shoppers will be given
Start Today may not be a household name around the world yet, but the retailer is huge in Japan. It’s best known for operating Zozotown, Japan’s largest fashion e-commerce marketplace, which played host to a couple billion dollars worth of transactions. This year, Start Today officially
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