Reverse Graffiti

Not exactly a digital story but, hey it’s all marketing.

 

Remember the spike of outdoor branding we called gorilla marketing around 2000-2003. The biggest single form of gorilla marketing took the form of pavement stencilling. It didn’t take long for Councils around Australia to shut this kind of marketing down on the basis that the inks used either caused damage to the pavement or we’re classed as semi-permanent.