Featured in Puma’s store reopening in Harajuku, this interactive mirror is a simple example of neat digital interaction in a retail environment. Yes it maybe a bit gimmicky but it’s also useful.

When customers try on apparel at the store, they can utilise the Interactive Mirror to take photos of themselves wearing potential clothing purchases from different angles and the customer can preview those archived images on-screen later. The “Virtual Fitting” function allows customers to check the look and styling of products without actually trying the apparel on. It also links to the e-commerce site.