Coca Cola is happiness -- or at least, that's what the brand's marketing has been telling you. But there was a place where that happiness was missing: the supermarket checkout. Ogilvy Brazil cleverly used the brand's telltale, instantly recognizable, five-note-melody to make the "beeps" at
Weight Watchers has opened a pop-up café in London for just a week, where the food is healthy and, if you share it on social media, free. The Feel Good Café in Hoxton Square, East London, was launched off the back of research commissioned by Weight Watchers
A new retail model has been pioneered by Ogilvy & Mather Hong Kong that is set to transform shopping behaviour beyond recognition. 'Shop Elsewhere' – a unique shopping referral platform and collaborative movement that encourages independent fashion designers to recommend other’s products that compliment their own.
WunWun is eliminating their task-related services, with their new app focusing on free pick-up and delivery from any store in Manhattan. Users can ask WunWun “helpers” to pick up items like an iPhone charger, some groceries or a pair of jeans. For an additional cost of
Wanelo, a social shopping site and mobile app that consolidates all online shopping into one streamlined platform, has recently rolled out a new feature: stories. Using this tool, users and stores can now group products together with a brief narrative explaining the collection. The feature
These new interactive tables are being trialled in the US as part of retail display project. When shoppers place their hands under the light or move products from an interactive table they are given a set of options including reviews, product details and sizes. As much as
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