Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local newspapers. The print ad is embedded with a QR code, which readers can scan and receive information on their mobile phones to where the nearest Cafe Joe is based on their current location. Users are shown the fastest route on Google Map to the local branch, and as an extra incentive, there’s also a coupon code to redeem when they get there.

The advertising campaign created by agency Y&R in Israel. Watch the video below to see how the location-based advertisement works.