InStyle and Monster Media made a statement with this fashion-savvy campaign that ran in New York City and Los Angeles.

The interactive displays invited shoppers to create their very own custom Style Statement on a larger-than-life scale. Via multi-touch interaction, participants flipped through a virtual look book of fashionable finds to mix and match clothes, shoes, and accessories from top designers.

Users could drag and drop five of their favorite items to a virtual fashion spread to learn more about them and create a unique look. Upon completion of the look, participants were encouraged to snap a photo and enter their email to receive their Style Statement and a list of the items they selected!