Chinese consumers now constitute 30% of the global smartphone market (IDC, 2019). Hoping to harness their tremendous buying power, Chinese smartphone brand Vivo is deploying demo and test tactics in its playful, experimentation-first flagship the Vivo Lab in Shenzhen. Aiming to increase its customer base from 200 million+
You’re shopping for a sweater, and you spot an adorable one. But there’s a problem: You’re right between a small and a medium, and neither size is quite right. In 2019, you’ll be able to buy a sweater from the direct-to-consumer fashion company Ministry of Supply that will
As a note of a recent brand who is getting a foot into the world of retail entertainment, KitKat launched The first KitKat Chocolatory in Canada, an interactive pop-up that opened on Queen St. W., for a limited time. Visitors can personalise their own handcrafted KitKat bar with
“Get ready for a better world” is the slogan of Kidzania, the Mexican “educational play” company, which promises that it will teach children “real-life skills”. At these amusement parks – of which there are now 19 worldwide – children play alone in small indoor cities, performing
In collaboration with Universal Standard, the clothing brand is launching a capsule collection and campaign that broadens its range of sizes, making sure all customers can find flattering looks J.Crew is taking on the issue of size inclusion in its brand by teaming up with Universal Standard, the
The manufacturer is making car-buying a more relaxed and enjoyable experience, eliminating the need for sales interactions and instead letting customers browse inventory on digital displays Ford is empowering customers to lead their own shopping experience with its new location at the Arndale shopping centre in Manchester.
Sydney shoppers will be able to sell on their pre-owned Ikea furniture at the Swedish retailer’s Tempe store, in an Australian-first program. Used furniture can be exchanged for an Ikea voucher under the Take-back service that launched at the inner-south store on Wednesday. Customers need to fill out
Have you visited a shoppable apartment yet? Also known as the apartment store, the spaces are almost like the new pop-up in that so many brands are experimenting with them. As such, they’ve sprung up all over the world. There’s a good reason for this. As
Last week, something that by all appearances was a small knockoff store popped up out of nowhere on Canal Street in New York. It looked pretty much like any other knockoff store—plastic hangers; neon “sale” and “buy 2, get 1 free” signs in slightly messy
Sports Direct shoppers will be invited to take a break from browsing for leisurewear to play video games, with the chain unveiling a partnership that will see Game Digital open pay-to-play concessions in its stores. Under the terms of the agreement, Sports Direct, owned by Mike
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