Burberry has launched a new installation celebrating the fashion house’s history in discovery and exploration at Selfridges’ flagship retail space, The Corner Shop. Open until 29 March, the custom-built pop-up features an assortment of accessories from Burberry’s spring-summer 2020 collection including The TB Bag, hats, scarves,
Pop-ups are now big business for the world’s biggest retailers. All over the world, pop-ups with a wide variety of purposes are opening in an ever wider variety of spaces. Sometimes it’s to launch a new product range, and sometimes it’s to communicate the values
These days the term ‘experiential’ seems to be tacked onto just about any retail idea – whether they deserve it or not. The shoppable brand festival does though. These large-scale experiences come in all sorts of shapes and sizes, but they all have the brand front
Furniture giant IKEA has launched a buyback scheme allowing Australian shoppers to return old items for vouchers. Shoppers can return old furniture that has been completely assembled, including tables and chairs, and will receive coupon to spend in store. Buyers can also purchase the items at a
Ever been wandering around, looking at designer clothes and fancy makeup, and desperately fancied watching a film? Well, no longer shall you have to stop your shopping and schlep to the nearest cinema, for Selfridges will soon open their very own movie theatre, right inside their
Chinese consumers now constitute 30% of the global smartphone market (IDC, 2019). Hoping to harness their tremendous buying power, Chinese smartphone brand Vivo is deploying demo and test tactics in its playful, experimentation-first flagship the Vivo Lab in Shenzhen. Aiming to increase its customer base from 200 million+
You’re shopping for a sweater, and you spot an adorable one. But there’s a problem: You’re right between a small and a medium, and neither size is quite right. In 2019, you’ll be able to buy a sweater from the direct-to-consumer fashion company Ministry of Supply that will
As a note of a recent brand who is getting a foot into the world of retail entertainment, KitKat launched The first KitKat Chocolatory in Canada, an interactive pop-up that opened on Queen St. W., for a limited time. Visitors can personalise their own handcrafted KitKat bar with
“Get ready for a better world” is the slogan of Kidzania, the Mexican “educational play” company, which promises that it will teach children “real-life skills”. At these amusement parks – of which there are now 19 worldwide – children play alone in small indoor cities, performing
In collaboration with Universal Standard, the clothing brand is launching a capsule collection and campaign that broadens its range of sizes, making sure all customers can find flattering looks J.Crew is taking on the issue of size inclusion in its brand by teaming up with Universal Standard, the
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