Livestream shopping is on the rise across the industry. As ShopShops raises funding to grow its reach in the U.S., other livestream shopping platforms like Talkshoplive and Whatnot have also closed funding rounds in recent months in the hope of capitalizing on the emerging livestreaming market. Per an April Coresight
TikTok, often regarded as a video-sharing app most popular among teens, is trying to evolve past that image as it chases more brand dollars and attempts to sustain user growth that has exploded amid the pandemic. During its second appearance at the Interactive Advertising Bureau's NewFronts Thursday, the
Verishop is jumping on the virtual group hangout bandwagon. Social shopping platform Verishop released "Shop Party," a new iOS app feature that allows users to browse and shop together while video chatting, according to a Dec. 15 press release. A total of five users can join the party
Snapchat has revealed its most inspiring augmented reality campaigns of 2020. In a blog post, the social platform described 2020 as “a year of the unexpected and the unprecedented, from stay-at-home orders to major shifts in consumer behaviour and in how brands, businesses and organisations operate. … This year more
Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the messaging application. Snapchat has updated Kohl’s digital showroom to include ath-leisure pieces, allowing Snapchatters to browse Kohl’s loungewear as they shelter-in-place and
In its aim to stay competitive among social platforms, Snapchat has launched a new string of high profile-fashion partnerships. Snapchat worked with Ralph Lauren in November and Jordan Brand in September on a number of initiatives, both on the main Snapchat app and on the Bitmoji
Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer's holiday marketing, the company announced via blog post. On Dec. 18, 10 of TikTok's top creators will participate in a one-hour variety show program called the "Holiday Shop-Along Spectacular." Social media personalities,
What are the digital shopping experiences driving the future of the store? For a mobile-first 2020 and long beyond, here are strategies that top retailers are betting on for next-gen brick and mortar. Although not new, it's a good reminder of good practice. Digitally enabled shopping experiences
Nike Air Max Cloud Stores To launch Nike's latest kicks, AKQA São Paulo created an augmented-reality e-commerce experience that puts content in the clouds overhead. (Virtually speaking, of course.) There's no app required. Just visit this site on your phone and follow the instructions. Point the handset at the
L'Oréal USA on Monday released the first beauty augmented reality lenses for Snap's desktop app, letting customers virtually try on looks from brands such as Garnier, Lancôme, L'Oréal Paris and Maybelline. The eight branded lenses are featured in a "beauty" area on Snap Camera's opening
English