It was good to see some retail initiatives winning top prizes at Cannes International Advertising awards this year. As a summary I've pulled together the work that
'Play New' celebrates the freedom of not getting it right on the first try
Nike celebrates play over competition with its “Play New” campaign, showcasing elite
Retailers are innovating across the globe in a huge variety of ways – and that innovation is perfectly exemplified in retail displays. Engaging displays
Does the prospect of hosting fill you with home shame?
Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically
Describing itself as a "fun and crazy" destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience.
There might