Tommy Hilfiger has developed a new line of clothing embedded with smart Bluetooth chips that link to a new mobile app and game from the brand,

In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to

Facebook is aiming to bring a kind of third dimension to the customers’ buying experience by bridging the gap between online and in-store shopping—and then

Billie Whitehouse is a self proclaimed Haptic Fashionista. From designing 'Funderwear' that connects couples in long distance relationships, to 'Navigate' fashion that literally directs you

The U.S. retail market has been responding to the rapid growth of Amazon over the last few years. Most retailers have struggled to respond

The world of fashion retail is wider than most. From luxury to discount, and fast fashion to handmade, fashion is never one-size-fits-all. And this

According to a study by Juniper Research, global spend on artificial intelligence or AI is expected to increase from an estimated $2 billion in

Once the mirage on the retail horizon, augmented and virtual reality technologies are getting closer and could prove to be an effective lure for