Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the

In its aim to stay competitive among social platforms, Snapchat has launched a new string of high profile-fashion partnerships. Snapchat worked with Ralph Lauren in

Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer's holiday marketing, the company announced via blog post. On Dec. 18,

What are the digital shopping experiences driving the future of the store? For a mobile-first 2020 and long beyond, here are strategies that top

Nike Air Max Cloud Stores To launch Nike's latest kicks, AKQA São Paulo created an augmented-reality e-commerce experience that puts content in the clouds overhead.

L'Oréal USA on Monday released the first beauty augmented reality lenses for Snap's desktop app, letting customers virtually try on looks from brands such

At 6 p.m. in mid-March, Yu Chanyao started her livestream show on Alibaba’s e-commerce platform Taobao, but she wasn’t quite ready. Yu, better known by her stage

Almost half (44%) of Generation Z has made a purchase decision based on a recommendation from a social influencer, compared with 26% of the