Shopper Tracking is nothing new but it is certainly becoming more advanced. New 'Smart Mannequins' are being created in Italy to track customer behaviour

Taiwanese company Vismile has created a virtual dressing room that lets people see what different outfits will look like without having to actually try

Retailer C&A has started a marketing push there that marries online groupthink with real-world decision making. Called FashionLike, it works like this: Whenever sometime

In the age of Amazon.com, physical stores have to compete more than ever to provide customers with a shopping experience that rivals the ease

InStyle and Monster Media made a statement with this fashion-savvy campaign that ran in New York City and Los Angeles. The interactive displays invited shoppers

Last week Mattel unveiled the Barbie Digital Makeover Mirror at the International Toy Fair. The brand's latest innovation pairs an iPad with a vanity mirror

At RandC we're loving this beautiful installation by BMW that transformed cars travelling along 6th Avenue in Manhattan into futuristic BMW i3s and i8s.

Retailers Superdry, LK Bennett, Adidas, Hugo Boss and Nicole Farhi are to install virtual changing rooms online. The virtual fitting rooms, supplied by Fits.me, are