Danish chocolate brand Anthon Berg opened a pop-up chocolate shop for one day only, where people had to pay with the promise of a good deed instead of cash or a credit card.

To inspire people to see the positive effects of being generous, “The Generous Store” in Copenhagen ‘priced’ its boxes of chocolates with over 30 different good deeds including ‘Serve breakfast in bed to your loved one’ and ‘Help clean your friend’s house.’ Customers made generous promises towards a friend or loved one on Facebook using the in-store iPads to ensure they followed through with their payment.

Agency Robert/Boisen & Like-minded came up with the project, which had people queuing up for one and a half hours in order to make their promises and “purchase” their chocolates.

via PSFK