British fashion chain, Harvey Nichols called on well known claymation heroes Wallace and Gromit, along with their companion Lady Torrington, to announce the opening of the Bristol Store in 2008. Wallace the man, Gromit the beagle, and Lady Tottington the woman, are creations of Nick Park at Aardman Animations who are based in Bristol. The campaign, Wallace in Alexander McQueen & Gromit in Paul Smith, Wallace in Paul Smith & Gromit in Duchamp, Lady Tottington in Alexander McQueen, won the platinum honour award at the Creative Circle awards in March 2009, along with a suite of gold awards.

New NFC-powered ViVOtouch mobile marketing software enables merchants to deliver personalised and enhanced shopping experiences from the moment shoppers enter their store and throughout the shopping experience.

New data from eBay suggests that over 1.3 million Australians have adopted m-commerce and are shopping using their smart-phone.

For many online shoppers, Google is the first port of call when thinking about making a purchase. So making potential customers aware of physical stores near to them that carry the items they are searching for could be lucrative.

For small retailers with a limited marketing budget raising brand awareness can be hard.

Social media can help, but what really works is creating brand advocates. By giving customers a compelling reason to talk about you on Twitter you can start conversations and increase exposure.

Japanese Department Store May Want to Look Up the Word ‘Fucking’.

If only we could have sat in on the meeting where the marketing team for this Osaka department store came up with the idea for their “Fuckin’ Sale,” spotted early this month by a reader of Jake Adelstein’s Japan Subculture blog.

The new children’s concept, in John Lewis’ Oxford Street flagship, takes the shopper through the heart of each category, from fashion, nursery and travel, to footwear, toys and crafts. The total experience is improved, including layout, lighting, merchandising, digital integration and customer service.

I can't wait to see how they leverage version 2.   We've all seen the scantily clad girls handing out free samples of some random product as

When big retailers get it wrong there's often no running from the online consequences.   Best Buy was considered by many technology retailers to be revolutionary

Anybody with an e-mail box this time of year is in the middle of a storm — a 20 percent-off discount lands, only to be topped by another for 30 percent off, then 40 percent, half-price. That’s not to mention the free shipping offers piling up like snowdrifts as we head into the last full weekend of Christmas shopping.