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Helen James 604POSTS

helen.james@rhubarbandcustard.com.au

Parisian retail is increasingly adding a digital element to visual merchandising.   Along the Champs-Élysées stores are showing just how they are staying relevant to today's

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Hamleys’ Regent Street flagship store is being overhauled ahead of the Olympics to make it “the best toy shop in the world”.   A £4m refurbishment,

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A South Korean Dunkin’ Donuts campaign is reinventing the traditional radio advertisement using unique technology and the smell of coffee. The campaign, named, Flavour

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The online giant is working with technology provider Aurasma to create an interactive edition of New Things, its bi-monthly magazine.   Littlewoods customers with an Aurasma-enabled

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IKEA UK launched new Facebook campaign to drive its social media presence with a viral photo contest. While promoting its wide selection of bedding and mattresses,

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The majority of mobile users compare prices via their devices when in a physical store, a new study UK has revealed.   The ‘Going Mobile’ survey,

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We recently reported on an innovation from Touchcode which uses invisible scannable tags in place of printed QR codes. Now Toshiba Tec has created the Object Recognition

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Just one month after Sportsgirl introduced a new mobile sales channel with QR codes, the company has introduced another technology innovation that allows users to share photos of themselves trying on new outfits in the company’s stores.

 

With all the debate in the retail industry over wages, GST thresholds and falling productivity, it’s refreshing to see a bricks and mortar store putting effort into making sure customers are always given new and interesting ways to shop.

 

Here are five lessons smart retailers can learn from Sportsgirl’s eagerness to evolve and adapt.

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StudioXAG were recently commissioned to design and produce a concept space inside Selfridges’ London store for the 20th anniversary of Christian Louboutin. They also

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Danish chocolate brand Anthon Berg opened a pop-up chocolate shop for one day only, where people had to pay with the promise of a good

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