For some, wielding a curling iron to create a new ‘do is challenge enough. Bob Recine, on the other hand, creates veritable sculptures of

Amongst all the chaos in the world, Coke is attempting to make a positive impact by spreading delight with its ‘Happiness Project.’ Though the

Retailer C&A has started a marketing push there that marries online groupthink with real-world decision making. Called FashionLike, it works like this: Whenever sometime

In the age of Amazon.com, physical stores have to compete more than ever to provide customers with a shopping experience that rivals the ease

As part of the relaunch of their 8th floor Co-op at the flagship store in New York last year, Barneys launched genes@co-op, an interactive

InStyle and Monster Media made a statement with this fashion-savvy campaign that ran in New York City and Los Angeles. The interactive displays invited shoppers

Bondi Hipsters Christiaan Van Vuuren and Nick Boshier plot even more new territory in their first TVC for Oprah-rich e-tailer The Iconic. In the thirty

Specialising in design, branding, architecture, advertising and everything in between, Dutch creative agency …,staat presents a series of interactive window displays for Nike. Realised at Selfridges –

Last week Mattel unveiled the Barbie Digital Makeover Mirror at the International Toy Fair. The brand's latest innovation pairs an iPad with a vanity mirror

The U.S Super Bowl is not just a sporting event for serious football fans, but an important annual milestone for the ad industry. On this