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Helen James 604POSTS

helen.james@rhubarbandcustard.com.au

The retailer race to be top of the tree this Christmas is on. Retailers including John Lewis, Marks & Spencer and Iceland have been teasing

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Uniqlo has pipped its competitors to the post by being the first brand given permission to fully take over a Chicago Transit train, giving

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Retailers develop forward-thinking strategies that allow shoppers to optimise every store visit. Mobile has opened up the possibility to seamlessly bookmark, browse and buy across

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Ralph Lauren, Restoration Hardware and even Microsoft are dialling up their flagship stores. This month, Microsoft throws its hat into the flagship ring with a

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Get out your crayons and mobile phones. The Toys 'R Us holiday catalogue drops this week. At 96 pages, "The Great Big Toys 'R

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Retail innovation is often credited to the little guys—quirky companies and specialised startups that invent technologies to disrupt an industry. However, several larger brands

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While new technologies have certainly impacted the customer experience—digital and otherwise—they haven’t completely overtaken the physical retail experience for today’s shoppers. From price comparison and

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With its clunky headsets and project names like Oculus and Morpheus, virtual reality has so far been the realm of hard-core gamers and other

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Japanese based fashion brand UNIQLO and Isobar Australia have launched UMood, a retail activation that helps consumers select from over 600 T-shirts by identifying

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This is the eight-year-old bumbling ballerina who has stolen the hearts of a nation in the latest moving John Lewis advert. Unsteadily pirouetting her way around

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