Chinese consumers now constitute 30% of the global smartphone market (IDC, 2019). Hoping to harness their tremendous buying power, Chinese smartphone brand Vivo is deploying demo

New Balance have opened the doors to its first ever Pub, ‘The Runaway’, where the currency used is miles run and logged on Strava. New

If this is what a value retailer looks like then many are in trouble

McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push. The world’s

Retailer T.J. Maxx debuted a new multicity interactive game built around the idea of "Maxximizing," which is used in the brand's messaging to convey

You’re shopping for a sweater, and you spot an adorable one. But there’s a problem: You’re right between a small and a medium, and

NEW YORK — The Big Apple has always been known as a go-to place to shop, but in recent years it has also revealed

Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on

For years now, traditional retail stores have been under attack.  Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be

Following the trend of cashless stores which initially became well-know with Amazon Go, both Alibaba and JD.Com have created their own versions. Hema Hema is Alibaba's