Asos has launched its first ever rental edit on marketplace platform Hirestreet.

The collection spans over 180 different women’s occasionwear outfits and is available in various sizing options.

The edit includes wedding guest, bridal and bridesmaid dresses from Asos’ in house brands – Asos Design, Asos Edition and Asos Luxe – which are also available in the curve, petite and tall ranges.

With retail prices ranging up to £275, individual items are available to hire for four, 10 and 30-day periods starting from £20.

Customers can also use Hirestreet’s offer of hiring two dresses for £35 for a four-day period.

Asos corporate transformation director Jag Weatherley said: “Our customers love our wedding and occasionwear ranges designed for special events.

“We’re delighted our new partnership with Hirestreet enables even more people to enjoy ASOS’s unique fashion-led styles.

“Clothing rental is a growing market offering exciting commercial potential while supporting our goal to be more circular.”

Earlier this month, chief executive José Antonio Ramos Calamonte said he was confident the fashion retailer would return to profitability in the second half of the year after its losses widened to £290.9m.

Credit: Retail Gazette – LONDON: