It might seem strange to some but one way to get your look book noticed above all others is to, well, make it more kooky than others.

Uniqlo‘s newest bug-themed look book is an eye-catching and well conceptualized series of images for its upcoming collaboration with Japanese streetwear designer Jun Takahashi‘s for his collection called Uniqlo Undercover. Shot by Tim Walker, a fashion photography super-star, and with props designed by prominent art director Rhea Thierstein, this incredibly fun and wearable collab hits stores August 31st, and has the reasonable price points of $9.90 to $199.99.

Via PSFK