Last week Mattel unveiled the Barbie Digital Makeover Mirror at the International Toy Fair.

The brand’s latest innovation pairs an iPad with a vanity mirror for augmented reality play. Girls can try on different shades of lipstick, eye shadow and glitter without making a mess.

The mirror app uses augmented reality technology and photo facial recognition to put the makeup in the right place. They dip a ‘wand’ into pretend makeup and it digitally appears on their face when they look in the interactive mirror.

Girls can easily wipe off the makeup and start over again, and if they are pleased with their look they can save it to a digital scrapbook or share it with friends on Facebook. The Barbie Digital Makeover Mirror goes on sale in August for $69.99

Beyond play, this type of app has extensive uses in adult makeup stores to show consumers how different products will look on them before they decide whether to buy.