On May 7, Lacoste Melrose Place, the new concept store by French heritage brand Lacoste, revealed the next chapter of its retail narrative: Lacoste Country Club. According to the company, Lacoste looked to its own rich tennis history to create an elaborate and thoughtful retail
TikTok, often regarded as a video-sharing app most popular among teens, is trying to evolve past that image as it chases more brand dollars and attempts to sustain user growth that has exploded amid the pandemic. During its second appearance at the Interactive Advertising Bureau's NewFronts Thursday, the
'Play New' celebrates the freedom of not getting it right on the first try Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot features basketball star Sabrina Ionescu,
Selfridges & Co. is offering couples the chance to get married in its giant shopping emporium on London’s Oxford Street in a novel approach to attracting people back to the store. The luxury department store has acquired a temporary license to host “micro weddings” for a
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