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Despite the convenience of online shopping, studies have shown that as many as half of all consumers still prefer to buy clothing in-store. Fit is a big part of that. It can often times be difficult for shoppers to gauge how well an item will
For startups, opening a real-world, physical store can seem a bit quaint. Who wants to deal with the sky-high rents charged in prime, urban locations, not to mention getting locked into a long-term lease? Well, a Y Combinator-backed company called Bulletin is looking to offer a
In an age where offline sales are declining while online is experiencing growth, it looks like one form of shopping in replacing the other. Alibaba’s AI fashion assistant thinks differently. It brings both worlds together by helping shoppers append in-store finds with what they can
Spectacles company Warby Parker recently updated its mobile app to include a novel implementation of Apple's face recognition technology exclusive to the iPhone X. The glasses app uses the smartphone's front-facing TrueDepth camera to map the user's face and create an ideal fit for a new
Discover the highlights of the Christmas 2017 retail ad landscape in our comprehensive round-up. Explore a collection of creative store experiences and ingenious marketing approaches that defined the holiday season. From innovative pop-up shops to tech-forward facial recognition features, lets take a closer look at
Discover a new level of convenience and creativity at American Outfitters, where retail is taken to new heights. A shopping experience that goes beyond just fashion - it's an opportunity to indulge in cutting-edge store tactics. Explore the pleasure of taking care of your laundry
Shopping is taking a futuristic turn with augmented reality (AR) shopping. Osterhout Design Group (ODG) has collaborated with Mastercard and Qualcomm to introduce a revolutionary way for shoppers to navigate their shopping experience, whether from the comfort of home or in-store, eliminating the need to
“We are the controllers of the funfair, of the rabbit hole
Embark on a heartwarming journey as Phillips unveils a poignant Mother's Day brandtail advertising campaign that taps into the boundless energy of motherhood. With a focus on the powerful spirit of maternal love, this campaign captures the essence of the special bond between mothers and
One unparalleled examples of retail excellence is in Peak Performance's innovative Virtual Free Stores. This revolutionary campaign seamlessly blends cutting-edge technology and creative retail tactics, providing an innovative shopping experience. Peak Performance leverages these advancements to enhance customer engagement, redefine convenience, and set new standards