Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news. For instance, over an indulgent-looking lunch, a woman tells her other half that she’s thinking of leaving him for someone else. Rather than being shocked by
Reuters reported last Friday that Amazon launched a new innovation named Amazon Dash. It allows users to add groceries to their online shopping lists in their kitchen by speaking or scanning barcodes. It looks amazingly simple. The Dash connects to the Wi-Fi network at your home. If
One after my own heart, back in my hometown, Brighton’s Churchill Square shopping centre has become the first in the UK to launch an augmented reality virtual fashion show to bring to life its spring summer fashion trends via mobile app Zappar. The Zap It, Unzip It! show,
A round up of some of London's West-End Spring Windows by John Ryan. John Lewis, Oxford Street “Colour in your spring” is on view almost everywhere you might care to look in John Lewis’ Oxford Street flagship - and it takes the form of green and blue paint.
It’s still very early days for mobile payments, with the vast majority of consumers still not convinced that it really is a lot easier to pay for things using their phones instead of pulling out a payment card or even cash. But companies like PayPal continue to
Next is launching a spin-off website called Label which stocks branded fashion including Warehouse, Oasis, Nike and Superdry. Label, which will use the URL www.thelabel.co.uk, launches on Thursday and will stock brands featured on Next Directory but will carry a clean, fresh and editorial style. Supermodel Jourdan Dunn
Fashion retailer Topshop will give its customers the chance to sit on the front row at London Fashion Week in a virtual reality experience. The Topshop Unique show, part of London Fashion Week, will be live streamed from the Turbine Hall at the Tate Modern into a virtual
In the UK, Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic gifts. Last weekend the retailer targeted stores including Liberty in London with slogans such as ‘A bunch of roses belongs in the eighties’ and
A new retail model has been pioneered by Ogilvy & Mather Hong Kong that is set to transform shopping behaviour beyond recognition. 'Shop Elsewhere' – a unique shopping referral platform and collaborative movement that encourages independent fashion designers to recommend other’s products that compliment their own.
The BITE LIP LAB in New York’s SoHo, embraces co-creation to deliver each customer with their own signature lipstick. The highly interactive service sees staff demonstrating the seven-minute manufacturing process following a one-on-one consultation. When customers have chosen their perfect shade, bullets of lipstick are melted
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