What makes a store experience great – Is it the array of products? Customer service? Likely it is more than just one thing, but rather a combination of factors and emotions that lead customers to connect with the store. What this means is that retailers
Argos has unveiled an online game to help shoppers buy the right Christmas presents that takes inspiration from online dating app Tinder. The Christmas Gift Finder allows users to swipe products one way to save them in a list or swipe them in the other direction to discard
Strategy and design firm Slalom Consultants reimagine how the trends in The Future of Retail can be leveraged to reinvent a clothing retailers in-store experience. The team over at Slalom Consulting Harnessed the Digitize The Real World, Everyone-Of-A-Kind and Kill The Check Out to rethink the shopping experience
Possibly my favourite category of Christmas commercials, and this year sees, in my opinion, 2014's winner. Yes, I said it, there's a better ad than John Lewis. Enjoy! Sainsbury's UK - Christmas is for sharing Built on a beautiful insight steeped in history Sainsbury's have touched the
Burberry UK - From London with Love Burberry's short film Christmas commercial takes us on a “magical gifting journey” travelling through a world of “Britishness, heritage, music and weather”. 12 year old Romeo Beckham, who stars in the ad, was reportedly paid $84,000 for his days work. Boots UK - ‘Because
Clinique is opening its first UK standalone store next week that uses interactive pods and a ‘digital experience’ to engage shoppers. The store will house a series of interactive pods that will show shoppers what their skin will look like in the future. The 700 sq ft
Swedish ecommerce platform Tictail is eyeing opening bricks and mortar shops next year. Carl Waldekranz, chief executive and co-founder of Tictail, which allows businesses to launch an online shop “within minutes”, told Retail Week the firm wants to boost awareness of the brand. “My aim is to
Bloomingdale’s is targeting the tech community in Silicon Valley with a hi-tech department store featuring smart dressing rooms and mobile checkouts. The three-level store is spread across 125,000 sq ft and is designed to appeal to early adopters of technology and act as a testing ground
Today sees the release of John Lewis's ever-favourite Christmas commercial and with less than 50 days until the big day, these much anticipated retail ads have already started to appear on our screens. So let's look at a round up of the best ones so far: John Lewis UK
EBay has launched its first global campaign and has revamped its homepage. "Shop the world" launched Oct. 13 and coincides with the debut of a sleeker, carefully edited homepage. The 19-year-old company's homepage has long been a search-driven affair, though the company last year debuted Collections, enabling
English