Coca Cola is happiness -- or at least, that's what the brand's marketing has been telling you. But there was a place where that happiness was missing: the supermarket checkout. Ogilvy Brazil cleverly used the brand's telltale, instantly recognizable, five-note-melody to make the "beeps" at
Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and artists like Inès de La Fressange and Pharrell Williams to produce a collection of limited-edition T-shirts and accessories. Now, consumers can
Weight Watchers has opened a pop-up café in London for just a week, where the food is healthy and, if you share it on social media, free. The Feel Good Café in Hoxton Square, East London, was launched off the back of research commissioned by Weight Watchers
Amazon has joined forces with Twitter to let the consumers tweet products they like directly into their shopping baskets at the etailer. Through the tie-up, shoppers on Twitter who see a tweet with an Amazon product link will be able to drop it into their basket at the
Selfridges’ Fragrance Lab is the department store’s latest retail theatre extravaganza, designed to draw shoppers into the world of perfume and collect data on them at the same time. The Lab is part of Selfridges’ Beauty Project, a six-week in-store campaign running from May 1 to
To mark 150 years of trading, John Lewis is launching a mammoth 90-second television ad. Launched online on May 2nd and during an ad break of Britain’s Got Talent on May 3, it takes a celebratory look at the history of British life, showing how John
The campaign will form Selfridges’ biggest marketing investment of the year and will encompass digital and outdoor media, as well as in-store events and activities. As part of the project, Selfridges will hold a programme of debates and talks about beauty. These debates will be hosted
More and more companies are embracing the mobile habits of today’s shoppers, offering solutions for retailers to reinvent the in-store experience by allowing customers to scan items they’d like to try on with their smartphone or tablet, and sending them directly to the dressing room.
Since Tinder’s launch last October, a number of apps have begun to copy their swiping interface, so much so that other dating service companies have made arrangements to use the same technology. Moving your finger effortlessly across the screen to endorse or denounce a person,
Prior to Christmas last year, Topshop was one of the first retailers to partner with Pinterest to create a campaign that centred around customers creating and submitting inspirational boards for the Holiday season. Whether that were decorations, a dream dress, their ultimate festive tree, or even a few Topshop products. Entitled
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