Creating an experience is no longer left to the big flagship stores. Eateries all over the world are starting to provide more than simply a meal. This cafe in Williamsburg, St Balmain in Brooklyn, NYC really puts the cherry on cake, or the filling in
Adidas has opened an interactive sports stadium format store in Kent’s Bluewater shopping centre where customers enter to sounds of a cheering crowd. The sports brand has designed the 5,484 sq ft ‘HomeCourt’ store so shoppers feel like they are in a sports arena. The store entrance
Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news. For instance, over an indulgent-looking lunch, a woman tells her other half that she’s thinking of leaving him for someone else. Rather than being shocked by
Reuters reported last Friday that Amazon launched a new innovation named Amazon Dash. It allows users to add groceries to their online shopping lists in their kitchen by speaking or scanning barcodes. It looks amazingly simple. The Dash connects to the Wi-Fi network at your home. If
One after my own heart, back in my hometown, Brighton’s Churchill Square shopping centre has become the first in the UK to launch an augmented reality virtual fashion show to bring to life its spring summer fashion trends via mobile app Zappar. The Zap It, Unzip It! show,
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