Christmas is when department store retailers bring out their big visual merchandising guns – so let's take look at the best Christmas windows. It is, apparently, the most wonderful time of the year. For the next month it is a matter of breaking out the best champagne,
After Apple launched iBeacons, Bluecats, Gelo, Estimote and more released similar technologies that interact with iOS and Android devices. Not surprisingly, many retailers have begun using beacon tech to offer their customers a customized shopping experience and deals when inside the stores. To reach the
New fitting room technology being tested at Nordstrom will make trying on clothes a surreal experience. The technology, which was developed by eBay, will include a touchscreen mirror that will track what items are brought into the room, and provide additional recommendations to the consumer. “Nordstrom and eBay
Amazon is launching transactional adverts on interactive digital kiosks across the New York Subway over the Christmas period. From next week the kiosks will greet Subway users with ads featuring products from Amazon’s Consumer Electronics Holiday Gift Guide. They will also feature content from New York’s Metropolitan Transportation
Most internet users are very familiar with the experience of viewing tailored, demographically targeted ads while online. Behind the scenes of this data-based practice, however, one company has been eyeing the bigger picture of geographical trends, and now has a pretty good idea of the
Shoppers are gearing up to spend for Christmas 2014, but when it comes time to ring up the purchases, many will have encountered innovative new strategies employed by retailers to make the gift-buying experience easier, more personalised, and a heck of a lot more digital. The retail
Think about that store you just couldn’t live without. It may not check off every item on your shopping list, but you can trust that it will probably tick off a few. Our relationship to our favorite retailers is built on this idea that its products
Tesco is seeking to take the stress out of finding Christmas presents by launching an app that trawls social media to generate gift ideas. Users of the ‘Secret Scan-ta’ app are invited to input the Twitter handle of the person they are buying the gift for
Hoping to promote some holiday cheer (and public canoodling), TGIF U.K. is testing the use of mistletoe-toting drones in one of its restaurants. The mistletoe-bedecked mini-aircraft are hovering above and around diners at the Royal Exchange restaurant in Manchester, U.K., according to the Manchester Evening News and other outlets (see video below). There is precedent: Last
The following ideas explore three very specific ways that Starbucks can transform its current experiences. Each of these ideas has an overarching exploration of the larger idea, followed by a number of tangible examples of how that idea could manifest itself through space, service, and experience
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