Taiwanese company Vismile has created a virtual dressing room that lets people see what different outfits will look like without having to actually try them on. ‘Nuevo’ aims to take the hassle out of trying on new clothes, using motion sensors and cameras. I used a
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee. The campaign, created by Saatchi & Saatchi, promotes the retailer’s new Price Lock guarantee and humorously parodies the traditional scene of the Chancellor outside 11
UK retailer Tesco is using Google Street View for a promotion that rewards users for finding virtual Easter eggs. Call it an Easter egg hunt for real Easter eggs. If you live in the UK you can claim a chocolate egg if you find three virtual eggs.
First there was paywithatweet.com, now Chirpify, which already enabled social commerce on Twitter and Instagram, has expanded to Facebook, enabling people to purchase goods on the social network just by commenting. The platform lets users make payments or donations with one comment in the news
Harrods has partnered with Dior for a takeover of its Brompton Road store until April 14th that combines “French Savoir Faire and British charm.” Dior has turned the window displays into a homage to Britain’s cultural icons. Wallpaper notes that Harrods’ fourth floor features a series
For some, wielding a curling iron to create a new ‘do is challenge enough. Bob Recine, on the other hand, creates veritable sculptures of hair—not to mention wood, metal, fabric, found objects, and much more. Barneys New York tapped Recine, a hairstylist and visual artist, to
Amongst all the chaos in the world, Coke is attempting to make a positive impact by spreading delight with its ‘Happiness Project.’ Though the campaign has been ongoing for some time, Coke’s latest endeavor, which is currently in conception, will bring a new kind of
Retailer C&A has started a marketing push there that marries online groupthink with real-world decision making. Called FashionLike, it works like this: Whenever sometime Likes a clothing item online at C&A Brasil's site, that thumbs-up is tallied on a screen embedded in clothes hangers on
In the age of Amazon.com, physical stores have to compete more than ever to provide customers with a shopping experience that rivals the ease and convenience of online shopping. The use of interactive digital displays are helping to provide customers with an immersive experience that
As part of the relaunch of their 8th floor Co-op at the flagship store in New York last year, Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table. Developed by 2x4 it features a table top that includes a simple ordering system
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