EnglishCafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local newspapers. The print ad is embedded with a QR code, which readers can scan and receive information on their mobile phones to where the nearest
Upstart yoghurt brand Chobani have just opened the doors of a new retail experience that they hope to roll out across the US. PSFK was invited to experience the brand at a small pre-launch party yesterday at the cosy, corner cafe at the junction of
The latest celebrity ad for the iPhone 4S virtual assistant Siri features film director Martin Scorsese (Taxi Driver, Goodfellas) in the back of a yellow NYC taxi. The TV commercial follows previous ones starring Samuel L. Jackson, Zooey Deschanel, and John Malkovich. Scorsese uses Siri
German shoe retailer Goertz installed virtual stores in public places like train stations to bridge the physical/digital gap and reach more consumers. Using Microsoft Kinect and a giant screen, people were able to ‘try on’ their collection with augmented reality. Consumers could see what 3D
British design students have created a digital display system for train cars to give riders a view of the outside world they’re passing. The 'Canopy' concept uses flexible electrophoretic (“e-paper”) display panels that would attach to the roof of a train car. The panels would show
Design magazine Dezeen has created a new Pinterest board that’s dedicated to shops, including the best boutiques, bakeries, bookstores, and even florists. The growing collection allows users to browse through shops from around the world that have interesting store layout, or a great retail concept. These include the Tokyo Bike store with its clean and neat layout, the Aesop store with its wall-to-ceiling of falling boxes, and the minimalistic Pleats Please store, just to name a few.