English
What a great way to get people interacting with a piece of advertising. This 60 foot video installation challenges passers by to race against Ryan Hall the U.S. marathon runner.
There’s been a lot of news recently about Topshop beaming down in Chicago, but putting the US to one side for a moment, what about Chile?
Topshop has had outposts in the country’s Paris department stores for some years now, but the first standalone shop only opened in the middle of last month.
Located in the Alto Las Condes mall in Santiago, the new store’s arrival has been trumpeted across the city, and in the upscale shopping centre itself the prime public area has been taken over by a Topshop and London-themed installation. From the outside this modestly sized, single-floor shop has everything that you would expect, with the familiar logo standing proud of the shopfront and the two full-height glass windows containing three modishly dressed mannequins a piece.
In the early days of the Internet, online retailing itself was an innovation. Online retailers were an amazing departure from catalogs, mail order, and brick and mortar stores, offering consumers a new option for buying goods (sometimes in their pajamas). But the honeymoon has been over for a long time now, and if online retailers want to succeed these days, they have to deliver. Whether it’s through innovative marketing or knock-your-socks-off amazing customer service, these online retailers are making a difference and making things work in a really smart way. Read their stories, and get inspired by their innovation at work.
The success of a mobile game.
Many people know that Angry Birds is one of the most popular mobile games available. Created by the software and games company Rovio a few years back the success of the game now sees the company valued at over $1Billion USD.
No… this blog isn’t going to be a homage to infographics. But we couldn’t resist posting up this one. If you work at an agency, can you find yourself?
When we work in the digital space it’s not all about marketing, we’ve always been a believer that the most useful of devices connect with people in way that lasts far longer.
How do you re-invent the thermostat? It’s a piece of technology that exists in most households. Wether you have airconditioning or central heating, the look and function of the device hasn’t altered a great deal for the last 50 years. A simple mercury switch that engages your heating or cooling system, you set the temperature and hey presto… It just works, why change it?
Not exactly a digital story but, hey it’s all marketing.
Remember the spike of outdoor branding we called gorilla marketing around 2000-2003. The biggest single form of gorilla marketing took the form of pavement stencilling. It didn’t take long for Councils around Australia to shut this kind of marketing down on the basis that the inks used either caused damage to the pavement or we’re classed as semi-permanent.
- 1
- 2