EnglishAnybody with an e-mail box this time of year is in the middle of a storm — a 20 percent-off discount lands, only to be topped by another for 30 percent off, then 40 percent, half-price. That’s not to mention the free shipping offers piling up like snowdrifts as we head into the last full weekend of Christmas shopping.
Well now that Christmas is almost upon us, we thought it was a good time to check out all the festive windows from retailers around the world, from big to boutique.
Argos has opened pop up gift shops in London train stations Paddington and Waterloo this week.
The temporary stores, which aim to appeal to time-poor London commuters, offer customers the opportunity to order goods for collection the same day.
The pop up shops, which Argos said are styled as giant gift boxes, offer 75 Christmas gifts. Customers scan a unique QR code relating to a particular product. Their item is then checked and reserved using Argos’ mobile site, meaning they can collect it later that day or at another convenient time from an Argos store of their choice.
The Abercrombie & Fitch owned lingerie, beach and nightwear brand, Gilly Hicks, Sydney has this week featured on a live screen in the retailers new store at the St David’s Centre in Cardiff. The Gilly Hicks, Sydney logo is incorporated within the screen and the film this morning
Barneys opened its new interactive floor cafe, genes @ CO-OP, where shoppers can grab a meal while checking out what’s new and of note at Barneys on a digitized tabletop. The restaurant has room for just 30 diners, each of whom are spread across a communal table with a glass top under which there are 30 computer screens allowing diners to digitally order off the menu and scroll through Barneys’ digital content.
Loving Harvey Nichols nod to Christmas this year with their recently launched campaign entitled 'Walk Of Shame'. Created by DDB UK it drops audiences into the embarrassing reality of the morning after the office Christmas party: the dreaded Walk of Shame. The British retailer shows woefully familiar
EBay’s Christmas Boutique pop-up shop opened its doors on London’s Dean Street on December 1st. Lasting only 5 days it is the marketplace’s first physical space in the UK.
We blogged this great concept last week so now here’s the case study.
We love an infographic here at Rhubarb and this new one commissioned by eBay outlines how Aussie shoppers are shopping with their smartphones in the lead up to Christmas. What we found interesting is the fact that 15% of smartphone shoppers are purchasing items from a competitors online platform whilst in a bricks & mortar store. And that 47% of shoppers are negotiating better discounts with retailers by showing lower prices from other stores.
Majestic Wine has been one of the UK’s retail success stories of late and its first TV ad campaign launched last week helps to show why.
Dixons Retail’s last Star Wars ad marked a change of direction for its Currys and PC World businesses, representing a gradual shift from price- focused, functional advertising to a more creative approach designed to entertain and capture shoppers’ imaginations.