Christmas 2024 has seen the arrival of some enchanting, heartfelt, and humorous holiday ads from big brands around the world. Here’s a roundup of the season’s best so far.

Marks and Spencer – Clothing & Home

M&S has unveiled its 2024 Christmas Clothing & Home campaign via Mother London, which celebrates the transformative effect that Christmas has over people.
Agency: Mother London

Marks and Spencer – Food

M&S Food’s much-loved Christmas TV ad is back, and this year, it’s set to enchant audiences like never before. Featuring the return of the iconic M&S Fairy, once again voiced by the incomparable Dawn French, the 2024 campaign promises double the magic, surprise and festive cheer.
Agency: Mother London

Argos: Connie the Doll and Trevor the Dinosaur

Argos reunites beloved characters Connie and Trevor for a heartwarming story, showcasing the magic of Christmas toys and childhood imagination.
Agency: TPM London

Waitrose: Whodunnit Christmas

Waitrose puts a suspenseful twist on Christmas festivities with a whodunnit mystery featuring a star-studded cast, bringing humour to holiday prep.
Agency: Saatchi & Saatchi UK

Sainsbury’s: The BFG Christmas

Sainsbury’s partners with The BFG for a whimsical adventure, blending Roald Dahl’s magic with Christmas cheer.
Agency: New Commercial Arts

Morrisons: Unsung Christmas Heroes

This year, Morrisons celebrates the behind-the-scenes Christmas helpers with a musical tribute to the hardworking people who make the season special.
Agency: Leo Burnett London

Aldi UK: Kevin the Carrot Returns

Kevin the Carrot is back with a new festive adventure, bringing fun and light-hearted antics to Aldi’s Christmas campaign.
Agency: McCann UK

Lidl: Christmas Magic

Directed by Tom Hooper, Lidl’s ad captures a family-centric Christmas with a touch of magic, making it both relatable and heartwarming.
Agency: BBDO Germany

Myer: Share the Joy

We can all get a little humbuggy around Christmas. But even humbugs can enjoy the season when they’re given a thoughtful gift from Myer that makes them feel seen
Agency: Clemenger BBDO Melbourne

Boots UK: #MakeMagic Featuring Adjoa Andoh

Boots enlists Bridgerton star Adjoa Andoh for a heartwarming narrative emphasising the importance of gifting during the festive season.
Agency: VML & The Pharm UK

Etsy: Where’s Waldo Christmas Campaign

Etsy’s unique Christmas ad brings Where’s Waldo to life, reflecting the excitement of finding perfect, personalized gifts.
Agency: Orchard Creative USA

Amazon: Midnight Opus

Amazon focuses on small acts of everyday kindness this Christmas, showing how a little thoughtfulness can brighten the holiday season.
Agency: Amazon’s in-house creative team.

Barbour: Shaun the Sheep Returns

In a light-hearted spot, Barbour teams up with Shaun the Sheep for a story about festive mischief and the value of a cozy winter coat.
Agency: Aardman Animations

Tiffany & Co.: With Love, Since 1837

Anya Taylor-Joy stars in Tiffany’s luxe Christmas campaign, celebrating love, beauty, and classic style.

LEGO: The Superpower of Play

LEGO’s ad emphasizes the “superpower of play,” inspiring creativity and connection through its iconic bricks in a magical Christmas setting.
Agency: Our LEGO Agency

Westfield: Feels Like Christmas

Westfield captures the magic and excitement of the season in a nostalgic spot that resonates with holiday shoppers.
Agency: AKQA

Very.co.uk – Let’s Make it Sparkle

Deutsche Telekom – Bubbles

Woolworths New Zealand – Feels Like Christmas

Woolworths New Zealand’s Christmas campaign captures the essence of care, generosity, and the joy of giving during the festive season.
Agency: M&C Saatchi

Woolworths Australia:

The Woolworths Christmas film follows the story of a young girl who is eagerly awaiting the arrival of Santa, but becomes concerned that he may not find them.  So, with her friends, she rallies the local  community to build a larger-than-life carrot in the paddock to make sure Santa and his reindeer know where to stop on Christmas Eve.
Agency: M&C Saatchi with GreenHouse Collective

These Christmas ads remind us of the importance of togetherness, kindness, and nostalgia during the holiday season. Enjoy the campaigns and pop back to see more added to this list as they drop.

Merry Christmas!